The days when you focused on producing and selling products and expected to make a good living from raw products alone are over. In order to survive in today’s economy, or in any economy if you are smart, is with Multiple Streams of Income. Participating in farmers markets, CSA’s, and agritainment are a few ways to expand your customer base. But catering, if done correctly, can provide you with an exceptional source of additional income that you may not have imagined was possible.

Learn what works and what doesn’t, where the money is (and isn’t),
how to find opportunities in your own backyard, equipment required, staffing issues and how to market your business to grow your profits. This workshop is chock full of ideas to spark your imagination and provides you with strategies you can use right away to take your business to a whole new level.

WORKSHOP OUTLINE

1. Introductions 
       My story
       Workshop attendants’ history

2. What Works & What Doesn’t
       Resources available
       Joint Ventures
       Financial Layout/Starting Small
       Your advantage – fresh, green, organic

3. Where the money is
        Facility or ground rentals
       Joint Ventures – how they work and how you can profit from them
       On-site catering
       Off-site catering
       Producing your own events

4. Equipment Required
       Facilities kitchen
       Field kitchens
       Bathroom facilities

5. Staffing Issues
       Where to find staff
       How to train staff
       Sales Associates

6. Opportunities
       Team building
       Staff training
       School Functions
       Social Groups
       Employee or Customer Appreciation
       Family Gatherings
       Reunions
       Sports teams
       Tennant Appreciation
       Special Events
       Fundraisers
       Restaurants
       Other caterers

7. Marketing – How to find the money
       Advertising vs Marketing
       Why a database is important, how to start one, what to include
       Newsletters
       e-mail marketing
       Social media
       Mailing lists
       Sales letters
       Networking
       Niche Marketing
  
ABOUT THE PRESENTER

Gina Schubert is owner/operator of Moose & Goose Picnic Catering. But you really want to know the rest of the story…

Moose & Goose met in high school. Didn’t think Moose and Geese went to school, did you? Well, for the purposes of this story, just throw out all of your preconceived notions. This is a fairy tale after all!

Anyway, after a long courtship (8 years!) they got married. Moose loved to cook and opened a restaurant but wouldn’t marry Goose until he was “making a decent living.” Goose helped out in the restaurant until she became pregnant and started to show. Moose told Goose that she couldn’t help out anymore because the customers didn’t want to see a big fat Goose waddling around in the dining room. Boy was Goose mad!

Over the years, Moose & Goose had 4 children. Bet you’re wondering what kind of children this union created aren’t you? Well, I’ll get to that. Anyway, after the last one left for school Goose said to Moose, “I’m coming back to work!” So Goose went back to helping out in the restaurant.

Goose tried with all her might to change some of the ways Moose did things (Goose was-IS a real control freak) but Moose would have none of it. As you can imagine, the sparks were flying!
 
So one day, Goose said to Moose, “You know Moose, you make the best BBQ Chicken & Ribs around (Goose knew she had to lay it on thick to get Moose to do what she wanted-aside from the fact that those Chicken and Ribs WERE the best!) “Instead of just serving them in the restaurant, why don’t we take ‘em on the road!” Moose thought Goose was crazy (isn’t that always the way with men!) but decided to humor her. “Sure Goose, go for it.” he said.

So she did.

And much to Moose’s surprise, people LOVED the idea! Moose started to test other recipes and one by one, added new items to their menu. But STILL Goose wasn’t satisfied. She wanted to be able to offer their customers a complete picnic experience. So she went out and found all kinds of entertainment and even some great venues to offer their customers along with Moose’s excellent food.

Viola! Moose & Goose Picnic Catering was born. And if you look real close at some of your chefs, you will find they bear a striking resemblance to Moose & Goose. Now wouldn’t it be worth it to have a picnic catered just to see that!

http://www.moosengoose.com/