This afternoon workshop is the perfect follow-up for those who attend Dr. Joe’s morning workshop, or for folks who simply want a lighter entertaining afternoon while they still get a few take-home nuggets, whether for the farm, the kitchen or the next family party.

Dr. Joe is well known for his informative and entertaining public lectures on topics ranging from the chemistry of love to the science of aging.  Using stage magic to make scientific points is one of his specialties. Professor Schwarcz has received numerous awards for teaching chemistry and for interpreting science for the public.

“Dr. Joe” has appeared hundreds of times on the Canadian Discovery Channel, TV Ontario, Global Television, CBC-TV, CTV-TV and various radio stations. He hosts the "Dr. Joe Show" on Montreal's CJAD and Toronto’s CFRB every Sunday from 3-4 PM.  He hosted “Science To Go,” a 13 episode show on the Discovery Channel that focused on common foods.  Dr. Schwarcz writes a weekly newspaper column in the Montreal Gazette entitled “The Right Chemistry” as well as a monthly column in Canadian Chemical News.  He was the chief consultant on the Reader’s Digest best sellers “Foods That Harm, Foods That Heal” and “The Healing Power of Vitamins, Minerals and Herbs” and contributed the chemistry chapter to the best-selling “Mental Floss.”

His own books “Radar, Hula Hoops and Playful Pigs,” “The Genie in the Bottle,” “That’s The Way The Cookie Crumbles,” “Dr. Joe and What You Didn’t Know,” “The Fly in the Ointment” and “Let Them Eat Flax” have been best sellers. His latest work, “An Apple A Day,” was released in January, 2008 and became the #1 Canadian national best-seller after just three weeks.  “Brain Fuel” was published in October 2008 and made the national best-seller list the first week after its release.  “Science, Sense and Nonsense” is scheduled to be released in October, 2009.

We’ve asked Dr. Joe to mix it up a little for the afternoon and share his own brand of education with us. His techniques are as valuable as his messages. Maybe you’ve got an agriculture entertainment business and you’ll pick up a couple thoughts on how you can teach those school tour children. Maybe you’re already a Dr. Joe fan and you’ll get a kick out of seeing him live and in action. Maybe you just want to get away from the hard-core farm direct marketing program for a couple hours.

In the spirit of Valentine’s Day (it falls just four days after this workshop), a deeper understanding of food and culture, and just plain fun, Dr. Joe will cover subjects that everyone can relate to. You can try to adapt this knowledge for your marketing, or you can keep it to yourself. Either way, it’s a light-hearted afternoon choice featuring:

The Chemistry of Love
This presentation features a lighthearted but scientific look at a topic of interest to all. The presence of sex attractants in insects constitute the background to a discussion of analogues to these compounds in humans; "love molecules" that control our emotions from the initial attraction, to infatuation, and finally long term attachment. The lecture includes a description of aphrodisiacs in history and of the more modern, and effective, analogues such as Viagra. This talk is of interest to anyone that ever has been, is at present or ever plans to be "in love".

Chocolate and Red Wine – Facts, Myths, and Samples
Just about everyone likes chocolate, and wine is certainly a popular beverage. Is it possible that they offer more than good taste? How robust are the claims of potential health benefits? This lecture, which is both informative and humorous, concludes with an introduction to the "science" of wine appreciation with particular reference to the understanding of wine labels and the proper technique of wine tasting. Wine samples replace workbooks for this program. Oh, and yes there will be enough chocolate to go around as well. It goes hand-in-hand with the scientific explanation as to why some people cannot resist their craving and become "chocoholics."