Debbie Pifer

Debbie Pifer Treasurer

My name is Debbie Pifer. I am a 1981 summa cum laude graduate of The Ohio State University in agricultural economics. My parents, my brother and my husband and I own and operate the 200 acre White House Fruit Farm in Canfield, Ohio. Our 129 year old farm grows and retails apples, peaches, strawberries, blueberries, sweet corn, tomatoes, peppers, pumpkins, squash, and other vegetables in our year around 12,000 square foot market. We also operate a deli, bake-off bakery, and sell many specialty foods. We give school tours, host an annual craft show and hot dog roast, and give horse drawn wagon rides in the fall.  Although we do many entertainment activities, our true love and focus is our market. I have served as President of the Ohio Direct Agricultural Marketing Association, Chairman of the Farm Markets of Ohio Advisory Committee, President of Salem Fruit Growers Cooperative, and am currently a member of the Ohio Apple Marketing Committee. I have been a NAFDMA member for 5 years. I believe that my contribution to the NAFDMA Board could be serving those market owners that do not focus on entertainment. I strongly believe that there is still economic strength in growing and selling to consumers good food in a clean, fun, and profitable manner.  I believe that the NAFDMA Board should be comprised of individuals from all sides of direct marketing to maintain a balance of experiences. As a third generation Ohio fruit and vegetable grower/marketer, I know many other marketers from the Midwest region.  I hope to bring many years of marketing experience to the Board.

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